Pro Golfer Rory McIlroy Pays Tribute to Parents in Nike Spot

Plus, Five of the Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, DHL delivers autographed jerseys from FC Bayern M√ľnchen to all corners of the world; Victoria's Secret announces a free carry-on bag with purchase; WeatherTech highlights the safety features on its new pickup truck; and PetSmart is having a weekend sale on dog toys and training pads.

Finally in a Nike spot, Rory McIlroy is grateful for his parents' sacrifices during his childhood so he could achieve his dreams of becoming a champion golfer.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Nike: Unlimited Rory McIlroy Nike: Unlimited Rory McIlroy
Network: Golf
Show: Live From the PGA Championship
Airing Date: Jul. 27, 6:57 am ET
Victoria's Secret: The Summer Carryall Victoria's Secret: The Summer Carryall
Network: CBS
Show: Big Brother
Primetime Airing: Jul. 27, 8:28 pm ET
DHL: FC Bayern Global Family DHL: FC Bayern Global Family
Network: ESPN2
Show: International Champions Cup Soccer
Primetime Airing: Jul. 27, 10:25 pm ET
WeatherTech: Goose Hunt WeatherTech: Goose Hunt
Network: NBC
Show: NBC Nightly News With Lester Holt
Airing Date: Jul. 27, 6:23 pm ET
PetSmart: Weekend Sale: Summer Savings PetSmart: Weekend Sale: Summer Savings
Network: AMC
Show: Pirates of the Caribbean: At World's End
Primetime Airing: Jul. 27, 9:25 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Hillary for America: Role Models Hillary for America: Hillary for America TV Spot, 'Role Models'
Online Views: 117,538
Social Actions: 36,837
SpotShare: 4.59%
GEICO: Life's a Beach: More More More GEICO: GEICO TV Spot, 'Life's a Beach: More More More'
Online Views: 1,054,492
Social Actions: 3,517
SpotShare: 3.65%
Hefty: Hefty/Wimpy Hefty: Hefty Ultra Strong TV Spot, 'Hefty/Wimpy' Feat. John Cena, Rob Schneider
Online Views: 18,836
Social Actions: 15,676
SpotShare: 1.86%
Subway: Better Sandwich Subway: Subway Chicken Caesar Melt TV Spot, 'Better Sandwich'
Online Views: 5,809
Social Actions: 10,262
SpotShare: 1.20%
Target: Cat & Jack Unscripted Target: Target Cat & Jack TV Spot, 'Unscripted' Song by Skylar Stecker
Online Views: 256,461
Social Actions: 2,531
SpotShare: 1.08%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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