Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, DHL delivers autographed jerseys from FC Bayern München to all corners of the world; Victoria's Secret announces a free carry-on bag with purchase; WeatherTech highlights the safety features on its new pickup truck; and PetSmart is having a weekend sale on dog toys and training pads.
Finally in a Nike spot, Rory McIlroy is grateful for his parents' sacrifices during his childhood so he could achieve his dreams of becoming a champion golfer.