April 27, 2005
CABLE INDUSTRY MANEUVERS AGAINST DECENCY STANDARDS
Declines Content Changes; Promotes Parental Controls
April 19, 2005
MOST VIEWERS FAVOR TV DECENCY RULE ENFORCEMENT
Support Expanded Government Pressure; 60% Favor Broadcast Standards for Cable
April 15, 2005
BUSH FAVORS DECENCY STANDARDS FOR CABLE, SATELLITE
Presidential Comments to Editors' Conference Ratchets Up Issue
April 7, 2005
CONSUMERS CONCERNED ABOUT TV INDECENCY
New FCC Chief Tells Cable Industry Conference of Increasing Complaints
March 2, 2005
CONGRESS PROPOSES DECENCY RULES FOR CABLE, SATELLITE
Senate and House Committee Heads Endorse Measure
Nov. 24, 2004
VIACOM TO PAY $3.5 MILLION FCC INDECENCY PENALTY
Settlement Covers Radio Shows but Not Super Bowl
Nov. 3, 2004
MORALITY VOTE NUMBERS WORRY ADVERTISING EXECS
Some Fret About New Conservatism in Public Taste
Called "Pauseparentplay," the group is backed by a consortium of marketing and media corporations including Microsoft, Wal-Mart, News Corp, NBC Universal, Comcast, Time Warner and the Motion Picture Association of America.
The "Pauseparentplay" advertising effort kicked off at a Washington news conference yesterday. It's between-the-lines message is that government regulations are not needed to protect children from overly violent and indecent entertainment content because parents currently have the power to do that.
Three of the four print ads that will be used in the new campaign come from David & Goliath, an ad agency in Los Angeles, and feature an average-looking husband, wife or couple with a tabloid-style headline.
“Suburban Mom Wipes Out Army of Bloodthirsty Ninja Assassins,” one such ad headline reads, and in smaller type adds “with eject button on DVD player.” “Parents Thwart Flesh-Eating Cyborgs” says another, “from invading their children’s game console” in smaller type. A third ad reads: “Small Town Dad Disarms Chainsaw Wielding Psychopath ... with skillful use of the remote.”
Those ads and a fourth explaining the launch of PauseParentPlay.org tell parents they can make informed media choices and already have the weapons, power or the technology to block their children's access to violent and sexual entertainment materials.
One of the ads is running in Parenting magazine this month and others are slated to be in Time and other publications next month.
Cindi Merifield Tripoldi, the group’s executive director, said parents feel “disconnected” from some of the ratings and technology available and the idea of the advertising campaign is to send them to a Web site (www.pauseparentplay.org) that will explain the parental-control functions to them.
What parents don't know
"Parents don’t know that a V-chip is in every TV set, and while they can use the ratings as a guideline to music, video games, the idea is to inform parents, to make sure they understand it," Ms. Tripoldi said.
Members of Congress have complained that despite the V-chip and the voluntary ratings systems used by the movie, video game and TV industries, media companies and broadcasters are not doing enough to publicize the parental-control technology or to make sure that retailers and movie theaters enforce industry ratings codes. The Federal Trade Commission in several studies done at Congress’ behest report enforcement has improved but still falls short.