Nike's Latest 'Unlimited' Star Is First Quadruple Amputee to Summit Mount Kilimanjaro

Plus, Five of the Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, General Electric points out the industrial company is also a digital one through a husband and wife's conversation about her job; IHOP promotes its Aug. 23 $1 buttermilk short stacks deal to raise money for the No Kid Hungry campaign; Serta introduces its iComfort Hybrid Sleep System; and Kohl's advertises its back-to-school deals on t-shirts.

Finally, Kyle Maynard, the first quadruple amputee to summit Mount Kilimanjaro, is the latest athlete to star in Nike's "Unlimited" campaign, in a spot celebrating boundless willpower.

Today's TV Ad Highlights
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New Releases
Top new ads recently aired on national TV
Nike: Unlimited Will Nike: Unlimited Will
Network: NBC
Show: Rio Olympics
Primetime Airing: Aug. 17, 9:44 pm ET
General Electric: Sarah: Building Amazing Things With Her Two Hands General Electric: Sarah: Building Amazing Things With Her Two Hands
Network: NBC
Show: Rio Olympics
Primetime Airing: Aug. 17, 8:55 pm ET
IHOP: No Kid Hungry Fundraiser IHOP: No Kid Hungry Fundraiser
Network: Hallmark
Show: The Middle
Primetime Airing: Aug. 17, 9:22 pm ET
Serta: Unique to You Serta: Unique to You
Network: WE TV
Show: Monster-in-Law
Primetime Airing: Aug. 17, 10:20 pm ET
Kohl's: 2016 Back to School: All About Tees Kohl's: 2016 Back to School: All About Tees
Network: Nick
Show: Friends
Airing Date: Aug. 17, 11:14 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Nike: Unlimited Youth Nike: Nike TV Spot, 'Unlimited Youth' Featuring Madonna Buder
Online Views: 1,395,085
Social Actions: 171,727
SpotShare: 11.46%
Nike: Unlimited You Nike: Nike TV Spot, 'Unlimited You' Featuring Serena Williams, Kevin Durant
Online Views: 1,901,383
Social Actions: 13,924
SpotShare: 3.54%
Nike: Unlimited Together Nike: Nike TV Spot, 'Unlimited Together' Song by Chance the Rapper
Online Views: 151,665
Social Actions: 53,801
SpotShare: 3.17%
Samsung Mobile: Busy, Busy, Busy Samsung Mobile: Samsung Galaxy Note7 TV Spot, 'Busy, Busy, Busy' Featuring Christoph Waltz
Online Views: 1,757,575
Social Actions: 7,194
SpotShare: 3.03%
Apple iPhone: The Human Family: Shot on iPhone Apple iPhone: Apple iPhone TV Spot, 'The Human Family: Shot on iPhone'
Online Views: 1,383,098
Social Actions: 15,175
SpotShare: 2.89%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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