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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, General Electric points out the industrial company is also a digital one through a husband and wife's conversation about her job; IHOP promotes its Aug. 23 $1 buttermilk short stacks deal to raise money for the No Kid Hungry campaign; Serta introduces its iComfort Hybrid Sleep System; and Kohl's advertises its back-to-school deals on t-shirts.
Finally, Kyle Maynard, the first quadruple amputee to summit Mount Kilimanjaro, is the latest athlete to star in Nike's "Unlimited" campaign, in a spot celebrating boundless willpower.