Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Peyton Manning wants company while watching the NFL on DirecTV; an office becomes a battleground for Mobile Strike; a boy finds that mistakes are not that scary in this kid-created Target commercial; and Arby's announces its Loaded Italian sandwich with meatballs.
Finally, Geico explains that you don't have to be a race car driver like Casey Mears to save on car insurance.