'Radar': A 50-Year Retrospective

Maer Roshan's Third Go-round Acts Like It Never Went Away

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NEW YORK (AdAge.com) -- It's never too soon for a magazine to have an anniversary celebration, as demonstrated by the web re-relaunch of Maer Roshan's Radar this week.
The 'Radar' retrospective, now online.
The 'Radar' retrospective, now online.

Still laboring on its sixth print issue since being born three years ago, the self-deprecating minds at the, uh, whatever-ly culture magazine have found time to create a "50 years of Radar" feature. Working with New York ad agency Walrus, the editors cooked up a series of mock covers that date back to 1956 available on the just unveiled Radaronline.com.

The series pricks at the high-seriousness of magazine covers as well as Radar's own well-chronicled struggle to attain that holy grail of contemporary journalism: a regular publishing schedule.

"They thought self-deprecation made sense since the magazine is in its third incarnation," said Walrus' creative director, Deacon Webster. "We thought it'd be funny if we acted as if we'd been here all along."

Highlights would have to include lovable alien E.T. pictured with a mound of cocaine and the caption "Drew Barrymore has a secret." One cover picture of Wilt Chamberlain, from 1959, bears the headline "Wilt Chamberlain's Tall Tale: 'I've Made Love to More than Ten Women.'"

And there are actually some stories MediaWorks wouldn't mind seeing in a forthcoming issue of Radar, not least an analysis of the Smurfs as the "idealized communist society." Take note, Maer.
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