POWERED BY ZUCKERMAN CASH, 'RADAR' SCANS THE SKY AGAIN
Magazine Names New Executives; Key Staffers to Return
DEFUNCT 'RADAR' MAGAZINE PLANS TO PUBLISH AGAIN
Financial Backers Join Maer Roshan's Publishing Venture
Buzz and skepticism
That debut issue, whose cover showed a photo illustration of President Bush giving Paris Hilton a medal, arrived last May accompanied by generous portions of both buzz and skepticism. Doubters fed largely on the fate of Radar‚Äôs first life, which ended in 2003 after two issues despite well-publicized and much more ambitious plans.
Among others, Gawker.com has relentlessly mocked the magazine (whose return it facetiously called ‚ÄúThe Greatest American Magazine Launch‚ÄĚ) to the point that Gawker owner Nick Denton caught a pie in the face at Radar‚Äôs launch party in May.
Radar gets Gawked
When Radar‚Äôs executives said in July that Radar‚Äôs new debut issue was selling out all over the country, Gawker tried to disprove the point by posting photographs of copies still on the racks. Executives later said they had meant that many retailers had sold their initial orders and requested more.
Radar has a rate base -- the paid circulation guaranteed to advertisers -- of 150,000 copies. It plans two more issues this year, the next one to picture Angelina Jolie on the cover, and increased frequency in 2006.