RADIO AD REVENUE CONTINUES MONTHLY DECLINE

RAB Sees Upturn for 2002, but Analysts Remain Skeptical

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CHICAGO (AdAge.com) -- Radio revenue was down 8% in October, with local sales down 6% and national dollars off 15% compared with the same month last year, according to the Radio Advertising Bureau.

Although radio revenues have declined every month since February, RAB President-CEO Gary Fries predicts total radio revenue will rebound next year, estimating a 3% rise over this year, which will see an 8% downturn compared with 2000.

But analysts' estimates are less optimistic, with most predictions ranging from flat to 1% or 2% growth in 2002.

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