NEW YORK (AdAge.com) -- Time Warner's senior VP of global marketing will be the new head of the Radio Advertising Bureau.
Jeff Haley will replace Gary Fries as RAB CEO.
Jeff Haley, 45, will replace RAB CEO Gary Fries, who announced last year that he would step down.
At Time Warner, Mr. Haley's team created marketing and advertising programs using the corporation's various divisions, including AOL, Time Inc., Turner Broadcasting, Time Warner Cable and Warner Bros. Entertainment. He joined Time Inc. as part of the Entertainment Weekly. launch team. He's also been VP-sponsorships at Six Flags when it was owned by Time Warner and worked in business development as part of AOL's global marketing group.
Mr. Haley doesn't have a strong radio advertising background but the RAB issued a statement in which Joseph Bilotta, Buckley Radio chief operating officer and the RAB search committee chief, cited Mr. Haley's "strong capacity for working with different constituencies with sometime competing agendas" and his digital-media understanding and expertise as key attributes.
Mr. Haley will take the reigns of the industry association Sept. 18. Mr. Fries will stay on in a consulting role during a brief transition period.
