Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


RAB Predicts Slow Recovery for 2002

By Published on .

CHICAGO (AdAge.com) -- Radio revenue was down 10% in November, with local sales down 7% and national revenue down 19%, compared with the same month last year, according to the Radio Advertising Bureau.

November declines were steeper than October, when total revenue fell 8% and local and national were down 6% and 15%, respectively.

Radio revenues have declined every month since February 2001, but RAB President-CEO Gary Fries predicts a slow recovery this year, helped by the stabilization of local sales.

Most Popular
In this article: