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RADIO REVENUE DOWN FOR 10TH STRAIGHT MONTH

RAB Predicts Slow Recovery for 2002

By Published on .

CHICAGO (AdAge.com) -- Radio revenue was down 10% in November, with local sales down 7% and national revenue down 19%, compared with the same month last year, according to the Radio Advertising Bureau.

November declines were steeper than October, when total revenue fell 8% and local and national were down 6% and 15%, respectively.

Radio revenues have declined every month since February 2001, but RAB President-CEO Gary Fries predicts a slow recovery this year, helped by the stabilization of local sales.

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