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Ram Trucks Thinks We've All Gone Soft (Watch the Weekend's New TV Spots)

Plus, Kelly Ripa Talks Up Super Saturday Live, a QVC Benefit for the Ovarian Cancer Research Fund

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Ram, the Chrysler Group's truck brand, is nostalgic for a time "before backpacks came with rollers and games were canceled due to rain" -- watch the whole thing for more examples of how we've gone soft -- but is thankful that "there are still a few of us left who believe in hard work, determination and guts." Meanwhile, the quietly moving Guinness "empty chair" spot that's already gone viral on the web (more than a million views on YouTube since July 3) comes to TV (specifically to ABC and ESPN), and Kelly Ripa talks up Super Saturday Live, a QVC shopping event on July 26 that will benefit the Ovarian Cancer Research Fund.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Guinness: Empty Chair Guinness: Empty Chair
Network: ABC
Show: 2014 FIFA World Cup
Airing Date: Jul. 13, 12:56 pm EST
Kayak: Frustrated Kayak: Frustrated
Network: Oprah Winfrey Network
Show: Undercover Boss
Primetime Airing: Jul. 11, 10:02 pm EST
Citi: Revolution Foods: Making Cities Healthier Citi: Revolution Foods: Making Cities Healthier
Network: NBC
Show: Meet the Press
Airing Date: Jul. 13, 6:23 am EST
Ram Trucks: Groundbreaking From the Ground Up Ram Trucks: Groundbreaking From the Ground Up
Network: TNT
Show: NASCAR Racing
Airing Date: Jul. 13, 11:14 am EST
QVC: Kelly Ripa QVC: Kelly Ripa
Network: TLC
Show: Leah Remini: It's All Relative
Airing Date: Jul. 11, 12:40 am EST
Most Engaging
Top ads by SpotShare for the past 7 days
Nike: The Last Game Nike: The Last Game
Online Views: 2,665,479
Social Actions: 23,361
SpotShare: 4.35%
Guinness: Empty Chair Guinness: Empty Chair
Online Views: 1,083,967
Social Actions: 25,613
SpotShare: 3.35%
Bud Light: Block Party Slip 'n Slide Bud Light: Block Party Slip 'n Slide
Online Views: 2,150,952
Social Actions: 77
SpotShare: 1.65%
Adidas: The Dream: All in or Nothing Adidas: The Dream: All in or Nothing
Online Views: 960,912
Social Actions: 7,433
SpotShare: 1.47%
FIFA: Official TV Opening FIFA: Official TV Opening
Online Views: 208,037
Social Actions: 11,480
SpotShare: 1.29%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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