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Ram Trucks Thinks We've All Gone Soft (Watch the Weekend's New TV Spots)
Plus, Kelly Ripa Talks Up Super Saturday Live, a QVC Benefit for the Ovarian Cancer Research Fund
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Ram, the Chrysler Group's truck brand, is nostalgic for a time "before backpacks came with rollers and games were canceled due to rain" -- watch the whole thing for more examples of how we've gone soft -- but is thankful that "there are still a few of us left who believe in hard work, determination and guts." Meanwhile, the quietly moving Guinness "empty chair" spot that's already gone viral on the web (more than a million views on YouTube since July 3) comes to TV (specifically to ABC and ESPN), and Kelly Ripa talks up Super Saturday Live, a QVC shopping event on July 26 that will benefit the Ovarian Cancer Research Fund.