Viewers Give ABC's 'Bachelor' a Second Look

Rash Report: But Fox Wins Monday With 'House,' '24'

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MINNEAPOLIS (AdAge.com) -- Up against CBS reruns, Fox repeated as Monday's top-rated network, as "House" delivered a 5.1/13 rating and share in the ad-centric 18-to-49 demographic. That led into "24," up 6% from last week to 3.6/8, as Fox notched an overall 4.4/10 (based on Nielsen fast-affiliate ratings, since final live-plus-same-day data were delayed due to Presidents Day).

'The Bachelor' had its best demo delivery in nearly five years.
'The Bachelor' had its best demo delivery in nearly five years. Credit: Kevin Casey/ABC
But the story of the night might have been the second look some viewers have given ABC's "The Bachelor," perhaps in part because it's a second look for the show's bachelor, Jason Mesnick, who is a divorced dad with a 3-year-old son. Last night (partly due to the CBS reruns) "The Bachelor" had its best demo delivery in nearly half a decade, scoring a 4.5/11 during its two-hour run. That helped "Bachelor" wingman "True Beauty" (3.0/8) win at 10 p.m., tying last week's episode for its best delivery since its January premiere.

Overall, ABC ascended to second, with a 4.0/10, passing CBS (2.9/7), which fell to a third-place tie with NBC. With only "Worst Week Ever" (2.6/6) airing an original episode, CBS had typical fall-offs from original-episode averages for second showings of "The Big Bang Theory" (3.0/8, down 23%), "How I Met Your Mother" (2.6/6, off 38%), "Two and a Half Men" (4.0/9, a 23% loss) and "CSI: Miami," which tumbled 37% to a 2.6/7.

The CW also ran reruns but with steeper slides of 66% and 69%, respectively, for "Gossip Girl" and "One Tree Hill," which each delivered a fifth-place .5/1.

As for NBC, its concern over its Monday lineup should be not second showings but second chances. The network had one with its 3-D "Chuck" stunt the night after the Super Bowl, but interest faded quickly, as last night's "Chuck" fell to a series-low 2.2/5. Lead-out "Heroes" held steady with last week's 3.6/8, but that's still off 10% from its original average. "Medium," a show that's had several second chances in multiple time slots, held its 2.8/7 original-episode average.

WHAT TO WATCH:
Tuesday: The Dow's dropped 297 points. California's catastrophic budget deficit may lead it to lay off 20,000 state workers. And federal authorities may have uncovered a mini-Madoff, alleging that Robert Allen Stanford of Texas operated a "massive ongoing fraud" in the sale of about $8 billion of high-yielding certificates of deposit in Antigua. Might be a good night for PBS's "Frontline: Inside the Meltdown."
Wednesday: Then take a look at another boom-goes-bust time, the Roaring '20s of "Chicago," just one of the many Oscar winners playing on AMC in anticipation of the Academy Awards on Sunday.

WHAT TO WATCH FOR:
Another Fox first-place finish tonight, with "American Idol" leading into "Fringe."

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NOTE: All ratings based on adults 18-49. A share is a percentage of adults 18-49 who have their TV sets on at a given time. A rating is a percentage of all adults 18-49, whether or not their sets are turned on. For example, a 1.0 rating is 1% of the total U.S. adults 18-49 population with TVs. Ratings quoted in this column are based on live-plus-same-day unless otherwise noted. (Many ad deals have been negotiated on the basis of commercial-minute, live-plus-three-days viewing.)

John Rash is senior VP-director of media analysis for Campbell Mithun, Minneapolis. For more, see rashreport.com.

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