Reality, Rerun, Repeat

Rash Report: Dog Days of Summer Go to the Dogs

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MINNEAPOLIS (AdAge.com) -- Wednesday night, like so many this summer on network prime time, was all about repeats and reality. Or both. That was the case of the 8 p.m. ET hour, as all but CBS ran reality repeats, perhaps the surest sign the broadcast dog days are here, just in time for August.
'Greatest American Dog'
'Greatest American Dog' Credit: CBS

These dog days sent many to "Greatest American Dog," which was in a time-period tie with Fox's rerun of "So You Think You Can Dance." Both delivered a 1.5/5 rating and share in the ad-centric adult 18-49 demographic, topping reruns of reality series "Wife Swap" on ABC and "America's Got Talent" on NBC, which both had a 1.4/5. The CW's second showing of "America's Next Top Model" finished with a .3/1.

The 9 p.m. hour also had three repeats, although one, CBS's "Criminal Minds" (1.7/5) was a drama. The reality reruns were "Supernanny" on ABC (1.4/4) and "The Pussycat Dolls Present: Girlicious" (.2/1).

Dancing shoes ... or baby shoes?
First-run reality performed better, with Fox's "So You Think You Can Dance" the highest-rated show of the night with a 3.0/8, followed by "Baby Borrowers" (2.1/6) on NBC.

The rerun pattern repeated itself at 10 p.m. CBS and NBC both ran previous episodes of "CSI: NY" (1.7/5) and "Law & Order" (1.2/4). The only original program in the timeslot won, as ABC's "Primetime: Crime" delivered a 1.9/6.

For the night, Fox won with a 2.2/7, followed by a 1.6/5 tie between ABC and CBS, NBC's fourth-place 1.5/5 and the CW's last-place .3/1.

Not surprisingly for such a static schedule, this was the same order in which the reality-heavy networks finished last Wednesday.

In other words, a repeat.

WHAT TO WATCH:
Thursday: A finale at the hospital sounds a bit too ominous, so let's just say it's the last episode for ABC's "Hopkins."
Friday: There's nothing, well, flashy about "Flashpoint," CBS's SWAT team drama. But it is the only original scripted series on Friday night.

WHAT TO WATCH FOR:
The network dog days to last until next Friday's opening ceremonies of the Olympic Games.

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NOTE: A share is a percentage of TV households that have their TV sets on at a given time. A rating is a percentage of all TV households, whether or not their sets are turned on. For example, a 1.0 rating is 1% of the total U.S. households with TVs. Ratings quoted in this column are based on live-plus-same-day unless otherwise noted. (Many ad deals have been negotiated on the basis of commercial-minute, live-plus-three-days viewing.)

John Rash is senior VP-director of media analysis for Campbell Mithun, Minneapolis. For more, see rashreport.com.
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