Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a blue suede couch catches the eye of a interior decor savvy home intruder in State Farm's new spot; a man and his son scrounge up just enough change to buy a pizza from Little Caesars; the secret as to how Mr. Sketch Markers acquire their fruity aromas is revealed; and characters from Nintendo video games take the field to compete in the Rio 2016 Olympic Games.
Finally, a casting call from Realtor.com encourages people to submit clips of their pets re-enacting scenes from "The Secret Life of Pets." The best clips will be part of a real-life rendition of the movie's trailer.