'REDBOOK' MAGAZINE NAMES NEW TOP EDITOR

Move Follows Steep Declines in Newsstand Sales

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NEW YORK (AdAge.com) -- Ending weeks of speculation, Hearst Magazines will shortly announce Stacy Morrison, the former No. 2 editor of
'Redbook' ad pages have suffered steep declines.
its Marie Claire, will replace Ellen Kunes as editor in chief of Redbook.

"We are thrilled Stacy is coming back to Hearst," a company spokeswoman said. Ms. Morrison left Marie Claire in April and was most recently freelancing at Gruner & Jahr USA Publishing's Family Circle. She formerly edited Fairchild Publications' Bride's as well as the ill-fated shelter start-up One.

Steep ad declines
Ms. Kunes will remain with Hearst to work with its magazine development unit. Redbook has struggled this year, with ad pages falling 17% through June. For the last half of last year, newsstand sales sank 20.3%, making it one of the worst performers in the women's-service niche. Redbook's circulation is 2.4 million.

In 2000, Ms. Kunes had been the founding editor of O, the Oprah Magazine, of which Hearst owns 50%, but resigned after only two issues. She took her current position at Redbook in 2001.

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