Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a red balloon flies solo in search of a friend, in a re-imagining of the 1965 classic French film "The Red Balloon," in Apple's spot for the iPhone 7; Kohler is shown to be powering residential generators to construction site machines; and a woman is surprised by a marriage proposal in Macy's promotion for its semi-annual diamond sale.