One in Five Relationships Starts Online, Says Match.com in New Ad

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a red balloon flies solo in search of a friend, in a re-imagining of the 1965 classic French film "The Red Balloon," in Apple's spot for the iPhone 7; Kohler is shown to be powering residential generators to construction site machines; and a woman is surprised by a marriage proposal in Macy's promotion for its semi-annual diamond sale.

"Hamilton" star Leslie Odom, Jr. is the latest to sing the praises of Nationwide Insurance in its "Songs for All Your Sides" campaign, following in the footsteps of Rachel Platten, of "Fight Song" fame, and country crooner Brad Paisley.

Finally, Match.com proclaims in its latest ad that "the world has changed," as one in five relationships now begin on an online dating site.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Apple iPhone: Balloons Apple iPhone: Balloons
Network: NFL Network
Show: NFL Football
Primetime Airing: Sep. 29, 10:08 pm ET
Nationwide Insurance: Songs for All Your Sides Nationwide Insurance: Songs for All Your Sides
Network: NFL Network
Show: NFL Football
Primetime Airing: Sep. 29, 10:17 pm ET
Kohler: Powering the World Kohler: Powering the World
Network: Golf
Show: Live From the Ryder Cup
Primetime Airing: Sep. 29, 8:09 pm ET
Macy's: Semi-Annual Diamond Sale: Proposal Macy's: Semi-Annual Diamond Sale: Proposal
Network: USA Network
Show: Modern Family
Primetime Airing: Sep. 29, 9:49 pm ET
Match.com: The World Has Changed Match.com: The World Has Changed
Network: WGN America
Show: Cops
Primetime Airing: Sep. 29, 8:37 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
H&M: New Autumn Collection 2016 H&M: H&M TV Spot, 'New Autumn Collection 2016' Song by Lion Babe
Online Views: 836,984
Social Actions: 49,532
SpotShare: 6.76%
Xbox: FIFA 17: Make Your Mark Xbox: FIFA 17 TV Spot, 'Make Your Mark' Feat. Anthony Martial, James Rodríguez
Online Views: 1,077,796
Social Actions: 26,546
SpotShare: 5.52%
Xbox: Gears of War 4: Launch Xbox: Gears of War 4 TV Spot, 'Launch'
Online Views: 1,112,460
Social Actions: 17,218
SpotShare: 4.83%
Audi: Duel Audi: Audi TV Spot, 'Duel'
Online Views: 467,227
Social Actions: 27,743
SpotShare: 3.78%
GEICO: Lemonade Not Ice T: It's Not Surprising GEICO: GEICO TV Spot, 'Lemonade Not Ice T: It's Not Surprising' Featuring Ice-T
Online Views: 109,793
Social Actions: 34,644
SpotShare: 3.48%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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