Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Meanwhile, 2K Games' ad features a diverse group of people busting the retiring champ's basketballs to promote its upcoming NBA 2K17 Legend Edition game.
Among the other new releases, Strongbow continues its campaign with Patrick Stewart, famous for his "acting"; True Value Hardware shows the value of taking time out to enjoy the small things; and Men's Wearhouse encourages guys to "tie on a new look."