Retiring Champ Kobe Bryant Dominates New Ad Releases

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Yesterday, aka #MambaDay, was Kobe Bryant's last professional NBA game, and amid an outpouring of tributes, Nike's is one of the best: a spot in which the Lakers legend becomes a conductor who turns all his haters' spite into a delightful symphony.

Meanwhile, 2K Games' ad features a diverse group of people busting the retiring champ's basketballs to promote its upcoming NBA 2K17 Legend Edition game.

Among the other new releases, Strongbow continues its campaign with Patrick Stewart, famous for his "acting"; True Value Hardware shows the value of taking time out to enjoy the small things; and Men's Wearhouse encourages guys to "tie on a new look."

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Nike: The Conductor: Kobe Bryant, Paul Pierce, Rasheed Wallace Nike: The Conductor: Kobe Bryant, Paul Pierce, Rasheed Wallace
Network: ESPN2
Show: NBA Basketball
Airing Date: Apr. 13, 9:37 pm ET
2K Games: NBA 2K17 Legend Edition: Legends Live On: Paul George 2K Games: NBA 2K17 Legend Edition: Legends Live On: Paul George
Network: ESPN2
Show: NBA Basketball
Airing Date: Apr. 13, 8:35 pm ET
Strongbow: Acting: Patrick Stewart Strongbow: Acting: Patrick Stewart
Network: Esquire
Show: Friday Night Tykes: Steel Country
Primetime Airing: Apr. 13, 10:08 pm ET
True Value Hardware: The Value of a Backyard Oasis True Value Hardware: The Value of a Backyard Oasis
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Apr. 13, 8:03 pm ET
Men's Wearhouse: Tie On a New Look Men's Wearhouse: Tie On a New Look
Network: CNN
Show: Anderson Cooper 360
Primetime Airing: Apr. 13, 8:24 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple: Father Time Apple: Father Time
Online Views: 5,019,410
Social Actions: 89,327
SpotShare: 3.27%
Microsoft Studios: Gears of War 4: Tomorrow Microsoft Studios: Gears of War 4: Tomorrow
Online Views: 3,719,016
Social Actions: 76,405
SpotShare: 2.67%
Apple Music: Taylor vs. Treadmill Apple Music: Taylor vs. Treadmill
Online Views: 3,073,038
Social Actions: 43,410
SpotShare: 1.74%
2K Games: Battleborn: Live Together or Die Alone 2K Games: Battleborn: Live Together or Die Alone
Online Views: 2,213,961
Social Actions: 5,914
SpotShare: 0.66%
Bethesda Softworks: DOOM: Fight Like Hell Bethesda Softworks: DOOM: Fight Like Hell
Online Views: 1,743,347
Social Actions: 6,371
SpotShare: 0.57%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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