Ricky Gervais Asks the Big Questions in Verizon's Latest Campaign
Plus, the Five Most Digitally Engaging Spots on TV Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, GEICO presents what happens when your friend gets a case of "alligator arms"; Buffalo Wild Wings offers a message to those who aren't caught up in March Madness; and Sony Video Games presents a life flipped upside down in its new game "Uncharted 4."
The latest in Capital One's campaign featuring Charles Barkley, Samuel L. Jackson and Spike Lee shows the trio experiencing problems on their way to Houston to catch the NCAA Final Four.
Finally, Ricky Gervais does the math for Verizon and comes up with a good question.