Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Budweiser adapts its summer "Fiesta Forever" campaign for the holidays, while Anthony Anderson and Melissa Joan Hart speak to us from something called the Walmart Holiday Hub -- it's meant to look like an entertainment-news set -- to promote the Walmart credit card. And DirecTV serves up another one of its slightly disturbing Rob Lowe ads, part of a continuing campaign.
As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.
Miss the previous installment of Hot Spots? Click here.