How Will Robin Roberts' Return Affect Ratings for 'GMA'?

Does Absence Make Viewers' Hearts Grow Fonder?

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While Robin Roberts was gone, ABC's "Good Morning America" extended the number of weeks it has trumped NBC's "Today" for the viewers advertisers covet. What will happen now that the celebrated anchor is back?

The 'Good Morning America' crew
The 'Good Morning America' crew

Ms. Roberts resumed her duties as full-time host of ABC's long-running morning show Wednesday, exactly five months after taking leave to undergo a bone-marrow transplant in order to treat a rare blood disorder.

ABC wrung everything it could out of her absence, giving viewers regular updates and letting them visit with Ms. Roberts via video or (more recently) through a short visit to the set.

The question: Now that she's back and things are returning to normal, will "Good Morning America" fans start to take Ms. Roberts for granted? Could their ardor cool? The answer, no doubt, will be provided by Nielsen in weeks to come.

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