Ms. LaBarge replaces Laura McEwen, who left earlier this month to become vice president and publishing director of Reader's Digest and its associated properties.
Ms. LaBarge was formerly publisher of G&J's Rosie magazine, the company's ill-fated joint venture with talk show host Rosie O'Donnell. The title published its last issue in December 2002 after a protracted and public spat between G&J and Ms. O'Donnell.
Most recently Ms. LaBarge had been corporate publisher for new-business development at G&J, which is exploring a number of potential launches aimed at women.
Under Ms. McEwen, YM posted an impressive series of ad page gains, but a recent audit by the Audit Bureau of Circulations found it had overstated its average newsstand sales by nearly 200,000 copies during a six-month period in 2001. Later this year, YM's rate base will drop to 2 million from 2.2 million.