Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Carl's Jr. takes another go at the woman-in-bikini-eating-burger trope, and AT&T reminds us that there is no shame in bedazzling. Rug Doctor leaves some room for interpretation in its spot: a child says his parents do it once a year, and a woman says she likes to do it before her mother-in-law comes over. What is being discussed? Deep cleaning your dirty carpets, of course.