NEW YORK (AdAge.com) -- Nina Garcia is adding another reality TV role to her resume. "Running in Heels" is Marie Claire's answer to Elle's TV show, "Stylista." Premiering in March 2009, "Running in Heels" zooms in on the personal and professional lives of women who run the world of fashion-magazine publishing. Think "Ugly Betty" meets "The Real World."
A collaboration between Comcast Entertainment Group's Style Network and Hearst Magazine's U.S. edition of Marie Claire, the show will follow different fashion and editorial employees at the magazine, from the top editors down to the interns.
"Style is thrilled to immerse viewers in the fast-paced, high-gloss world of Marie Claire, and to offer them a dynamic look at the competitive magazine industry and a glimpse into the lives of the women that make it all happen," Salaam Coleman Smith, exec VP at the Style Network, said in a press release.
Behind the 'shimmery curtain'
Lauren Ruotolo, director-entertainment and promotions at Hearst, said the show is designed to show the actual lives of the women who struggle to balance the demands of work, home and family life. "We want to tell the true story of women working in fashion," she said. "It will reveal what real life is like behind the shimmery curtain."
"Running in Heels" is only one of the newest fashion-themed reality shows. The online-only series, Vogue.TV's Model.Live, travels around the world with three top models as they sashay through fashion shows, catwalks and casting calls. The CW's "Stylista" has a "Survivor" edge: Brave Elle staffers compete to be the assistant to the magazine's fashion-news director, Anne Slowey.
Garcia likely to star
The unspoken star of the show is Ms. Garcia. Hearst spokespeople said Ms. Garcia will most likely be featured in upcoming episodes, but would not divulge any specifics. "Filming has only just started," Ms. Ruotolo said.
The show will follow the lives of the 15 members of the fashion and editorial staff. Each week, one or two employees will be spotlighted. Trailed in the office and on business trips, cameras will also follow them home, opening up their family and personal lives to viewers. The series shows staffers at work and traveling to high-fashion events while simultaneously planning their own weddings, dealing with domestic partners and caring for their children.
The lives of interns will also be featured prominently in every episode. "They are a big part of the story line," Ms. Ruotolo said. "We will definitely be examining the hierarchy of the office."
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CORRECTION: This story originally said Nina Garcia had left Elle and "Project Runway." She has only left Elle. She is continuing as a judge for "Project Runway".
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