Rupert Murdoch is keeping the throttle wide open on crisis-control efforts in an attempt to limit the damage from the News of the World's hacking scandal.
He already shut down the 168-year-old News of the World, laid off its 200 employees, walked away from a $12 billion attempt to buy the rest of British Sky Broadcasting and, most recently, accepted the resignation of Rebekah Brooks, the high-ranking News Corp. executive who was editor of News of the World during much of its hacking.
Now he is apologizing to Britain via a newspaper ad headlined "We are sorry" -- perhaps foreshadowing what he will say when he testifies before Parliament next week. "The News of the World was in the business of holding others to account," the ad says. "It failed when it came to itself."Rupert Murdoch 'sorry' ad