Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Carl's Jr. promotes its Double Cheeseburger combo deal; Hulu invites people to "come TV with us"; JC Penney advertises athletic wear; FingerHut.com shows how its products can solve the problems that arise when Dad turns his hand to DIY to Mom's dismay.