Samsung Feels Sorry for 'Wall Huggers' Whose Phones Are Always Dying. It's Yesterday's New Ads
Plus, 7-Eleven Celebrates the Arrival of Doritos Loaded
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, 7-Eleven promotes the new "cruncheesy" Doritos Loaded snacks that are only available in its stores; E! Online describes them as "basically mozzarella sticks made out of Doritos" -- though, for the record, the "meltmazing" filling is a blend of American, Romano and cheddar cheeses. And Samsung takes pity on "wall huggers" -- people who are always searching for power outlets to charge their cell phones -- in its new spot showing a bunch of weary travelers in an airport who are obviously using iPhones with limited battery life; the point is that the Samsung Galaxy S5 has ultra power-saving mode and a swappable battery.