SATELLITE RADIO RIVALS INK VOLKSWAGEN DEAL

Second Joint Pact by Sirius, XM

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CHICAGO (AdAge.com) -- Rival satellite radio companies Sirius Satellite Radio and XM Satellite Radio Holdings today announced distribution agreements with Volkswagen of America and its Audi of America unit.

The deal is the second shared-distribution deal signed by Sirius and XM since February 2000, when the two companies signed a unified standards agreement that specified any future automaker deals would be shared, in order to give consumers a choice of services.

Sirius and XM previously

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inked a joint-distribution pact with Porsche Cars North America to offer factory-installed radios in its 2004 line.

Details about specific vehicle installation plans or timing for the Volkswagen partnership were not disclosed.

In addition to the joint distribution agreements, Sirius has an exclusive relationship with BMW of North America, Ford Motor Co. and DaimlerChrysler. XM has an exclusive partnership with General Motors Corp. that led to its deal two weeks ago with American Isuzu Motors, whose Japanese parent, Isuzu Motors Ltd., is 49% owned by GM.

XM and Sirius broadcast 100 digital-quality, coast-to-coast limited-commercial or commercial-free channels to subscribers for $9.99 per month and $12.95 per month, respectively.

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