Scion Celebrates Young People Who 'Get Off the Hamster Wheel'
Watch the Newest Ads on TV; Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Jaguar serves up a one-minute broadcast cut of a new ad starring Nicholas Hoult (Creativity made a 90-second web version an Editor's Pick), while HP technology helps a confident young digital native find a lost pet (also an Editor's Pick). And Scion celebrates young entrepreneurs and creative types who "get off the hamster wheel to get things done."