Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, young love is in the air at Applebee's; T-Mobile says it will make wasting data while streaming music and video a concern of the past; Pennzoil fuels a fearless yellow SUV as it tears up some desert dunes; and athletes can stock up on gear at Kohl's, where select Nike items are on sale.
Finally, Scion offers multiple new perspectives on its 2016 iM model -- literally.