Making Plays With Microsoft Surface and Seahawks' Russell Wilson

Plus, the Five Most Engaging Spots Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, in his latest effort for Captial One, Samuel L. Jackson is accompanied by what appears to be the marching band from his alma mater, Morehouse College. Meanwhile, Star Wars mania is in full force, with PlayStation 4's new spot cashes in on the hype. (See the spot's long version here.)

And Microsoft Surface, the official tablet of the NFL, shows how to use its technology to plan plays, review the game and "give you an edge." Seattle Seahawks quarterback Russell Wilson voices the spot.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
PlayStation: Star Wars: Battlefront: Holiday 2015 PlayStation: Star Wars: Battlefront: Holiday 2015
Network: NBC
Show: NFL Football
Primetime Airing: Oct. 18, 9:22 pm ET
TD Ameritrade: Andrew Luck Tries to Help With Your Portfolio TD Ameritrade: Andrew Luck Tries to Help With Your Portfolio
Network: NBC
Show: NFL Football
Primetime Airing: Oct. 18, 8:58 pm ET
Microsoft Surface: NFL: Giving You an Edge: Russell Wilson Microsoft Surface: NFL: Giving You an Edge: Russell Wilson
Network: NBC
Show: NFL Football
Airing Date: Oct. 18, 8:07 pm ET
Lexus: Different Route Lexus: Different Route
Network: NBC
Show: College Football
Primetime Airing: Oct. 17, 8:50 pm ET
Capital One: Marching Band: Samuel L. Jackson Capital One: Marching Band: Samuel L. Jackson
Network: ESPN
Show: College Football
Primetime Airing: Oct. 16, 10:40 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Bethesda Softworks: The Wanderer: Trailer Bethesda Softworks: The Wanderer: Trailer
Online Views: 3,293,363
Social Actions: 85,050
SpotShare: 7.08%
PlayStation: Star Wars: Battlefront: Holiday 2015 PlayStation: Star Wars: Battlefront: Holiday 2015
Online Views: 505,371
Social Actions: 24,870
SpotShare: 1.89%
Mazda: Driving Matters: Garage Mazda: Driving Matters: Garage
Online Views: 1,911,896
Social Actions: 3,468
SpotShare: 1.01%
Apple iPhone: 3D Touch Apple iPhone: 3D Touch
Online Views: 798,468
Social Actions: 9,372
SpotShare: 0.95%
National Basketball Association (NBA): This Is Why We Play: Anthem National Basketball Association (NBA): This Is Why We Play: Anthem
Online Views: 283,301
Social Actions: 10,955
SpotShare: 0.85%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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