Data

Viewers Really Remember Coca-Cola Cups on 'Idol,' but Not as Much as Sears on 'Survivor'

Coke Wins More Than Half the Spots on Nielsen's Chart of Top Brand Integrations, but Not No. 1

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Coca-Cola's starring role on "American Idol" gave the soda brand six of the 10 most memorable product placements in the broadcast networks' reality shows last month, according to new data from Nielsen. But it couldn't land the top spot.

Viewers strongly recalled Coke cups on the judges' table in five different "Idol" episodes in March and the Coke logo they saw while Ryan Seacrest interviewed contestants on March 9. Coke was also the brand that made the most appearances in prime-time broadcast TV during March, showing up one way or another 99 times, according to Nielsen.

But it was Sears that stuck with broadcast reality viewers the best last month, according to Nielsen, for sponsoring a challenge and a reward on the March 9 episode of CBS's "Survivor."

McDonald's on "The Amazing Race: Unfinished Business," Neil Lane on "The Bachelor" and Travelocity on "Amazing Race" all also made marks in March.

Nielsen Top Ten Most Recalled In-Program Placements: Realities
March 1 - 31, 2011
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Brand In-Program Placement Description Program Airing Info Recall Index
1 Sears Sponsor of the ramp challenge and the barbecue set reward. Survivor: Redemption Island (CBS, Mar 9) 170
2 Coca-Cola Company logo appears on the set monitors while Ryan Seacrest interviews contestants. American Idol (FOX, Mar 23) 155
3 Coca-Cola Cups are seen on judges' table throughout episode. American Idol (FOX, Mar 17) 154
4 Coca-Cola Cups are seen on judges' table throughout episode. American Idol (FOX, Mar 24) 151
5 Coca-Cola Cups are seen on judges' table throughout episode. American Idol (FOX, Mar 2) 150
6 Coca-Cola Company logo appears on the set monitors while Ryan Seacrest interviews contestants. American Idol (FOX, Mar 9) 145
7 McDonald's Contestants arrive at a restaurant after reading a clue. The Amazing Race: Unfinished Business (CBS, Mar 20) 142
8 Neil Lane Brad opens a labeled jewelry box and proposes to Emily. The Bachelor (ABC, Mar 14) 140
9 Coca-Cola Cups are seen on judges' table throughout episode. American Idol (FOX, Mar 23) 139
10 Travelocity Phil Keoghan tells Zev and Justin they won a trip to Costa Rica. The Amazing Race: Unfinished Business (CBS, Mar 6) 138

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