Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Comedian Jim Gaffigan stars in a Chrysler ad as a father who is concerned about the safety of his two kids while ignoring their requests for ice cream; a man discovers art that speaks to him about Sonic Drive-In's iced and frozen lemonade offerings; a woman named Ashley furnishes her bathroom with products from Lowe's; and a woman worried about home security is recommended Ring Home Security at Best Buy.
Finally, dogs and cats from "The Secret Life of Pets" ponder where their owners go and what they eat when they leave home in this McDonald's spot.