Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Grandpa has Flo's nose in Progressive's latest ad; a guy shows how a man's best friend is also his best wingman in a MetroPCS spot; Miller Lite says "when you invent light beer, you can spell it however you want;" and The Home Depot boasts it has paint suitable for all ages and stages of life.
Finally, Selena Gomez urges a Verizon customer to "Kill Em With Kindness" and play her song on repeat wherever he goes.