×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Shape Shifters: Going Up or Down a Size

Does Size Matter? Four Magazines Are About to Find Out if New Formats Will Change Their Fortunes

By Published on .

Shape-shifting magazines
PDF
NEW YORK (AdAge.com) -- In a tough year and surrounded by fast-growing digital media, magazines are using their physical attributes more than ever to grab advertisers and readers. You may get sports scores on your cellphone, but you still can't get oversize photo spreads of Michael Phelps mid-butterfly stroke. You might love your personalized home page, but you're never going to display it on your coffee table. That's why titles including Interview, Sporting News and Forbes Life and Rolling Stone have all recently undergone a "right sizing." We asked each publisher why their new look works for their particular audience.
In this article:
Most Popular