Last Night's New Ads: Here's What Happens When You Share a Coke

(Spoiler: Young Love, Fun, Etc.) Watch New Spots From Coca-Cola, IBM, Kmart, Pantene and Supercell

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases: Supercell, maker of the Hay Day game app, continues to invest in TV with its ongoing campaign starring actor/comedian Craig Robinson ("The Office," "Hot Tub Time Machine"), while Pantene serves up a one-minute broadcast cut of its 90-second "Not Sorry" video, which has accumulated more than 2.5 million views since its release on June 18. And Coca-Cola encourages you to "Share a Coke with [insert name here]" by showing a bunch of beautiful young people having a great time -- and drinking specially-labeled Coke bottles. Though the spot closes with the current "Open Happiness" tagline, the "Share a Coke"/personalized-bottle idea has its roots Down Under, where, back in 2011, Coke released 150 different popular Australian names on its product.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Supercell: Thanks Bird Supercell: Thanks Bird
Network: ABC
Show: The Goldbergs
Primetime Airing: Jun. 25, 8:47 pm EST
Coca-Cola: Share a Coke Coca-Cola: Share a Coke
Network: MTV
Show: Catfish: The TV Show
Primetime Airing: Jun. 25, 10:12 pm EST
Kmart: Swimwear Kmart: Swimwear
Network: TNT
Show: Castle
Primetime Airing: Jun. 25, 9:14 pm EST
Pantene: Not Sorry Pantene: Not Sorry
Network: ABC
Show: The Chew
Airing Date: Jun. 25, 12:09 pm EST
IBM: Made with Cloud IBM: Made with Cloud
Network: ESPN2
Show: 2014 Wimbledon Championships
Airing Date: Jun. 25, 12:03 pm EST
Most Engaging
Top ads by SpotShare for the past 7 days
Nike: The Last Game Nike: The Last Game
Online Views: 7,021,595
Social Actions: 58,219
SpotShare: 7.35%
Adidas: House Match Adidas: House Match
Online Views: 5,184,588
Social Actions: 61,968
SpotShare: 6.58%
Beats Audio: The Game Before The Game Beats Audio: The Game Before The Game
Online Views: 6,095,956
Social Actions: 34,676
SpotShare: 5.43%
Pantene: Not Sorry Pantene: Not Sorry
Online Views: 2,526,051
Social Actions: 25,601
SpotShare: 2.93%
McDonald's: GOL! McDonald's: GOL!
Online Views: 1,497,141
Social Actions: 18,534
SpotShare: 1.94%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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