Last Night's New Ads: Here's What Happens When You Share a Coke
(Spoiler: Young Love, Fun, Etc.) Watch New Spots From Coca-Cola, IBM, Kmart, Pantene and Supercell
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases: Supercell, maker of the Hay Day game app, continues to invest in TV with its ongoing campaign starring actor/comedian Craig Robinson ("The Office," "Hot Tub Time Machine"), while Pantene serves up a one-minute broadcast cut of its 90-second "Not Sorry" video, which has accumulated more than 2.5 million views since its release on June 18. And Coca-Cola encourages you to "Share a Coke with [insert name here]" by showing a bunch of beautiful young people having a great time -- and drinking specially-labeled Coke bottles. Though the spot closes with the current "Open Happiness" tagline, the "Share a Coke"/personalized-bottle idea has its roots Down Under, where, back in 2011, Coke released 150 different popular Australian names on its product.