Siri Counts Down With Cookie Monster in Apple's New Spot

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Lego shows everything is more awesome in an ad for an upgrade to its Dimensions game; H&M displays spring fashion on city streets; and Kohl's promotes its super Saturday sale.

Blue Moon serves up the first in its new campaign, which marks a shift from the tagline "Artfully Crafted" to "Something's Brewing."

Finally, in Apple's latest spot, Cookie Monster asks Siri for some help in the kitchen while impatiently waiting for his baked goods.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Apple iPhone: Timer: Cookie Monster Apple iPhone: Timer: Cookie Monster
Network: ABC
Show: Modern Family
Primetime Airing: Mar. 16, 9:16 pm ET
H&M: City Diaries H&M: City Diaries
Network: FOX
Show: Hell's Kitchen
Primetime Airing: Mar. 16, 9:45 pm ET
Blue Moon Brewing Co.: Something's Brewing: Keith Villa Blue Moon Brewing Co.: Something's Brewing: Keith Villa
Network: TBS
Show: The Big Bang Theory
Primetime Airing: Mar. 16, 10:26 pm ET
Warner Bros. Games: LEGO Dimensions: Build It, Mash It, Solve It! Warner Bros. Games: LEGO Dimensions: Build It, Mash It, Solve It!
Network: Nick Toons
Show: SpongeBob SquarePants
Primetime Airing: Mar. 16, 10:43 pm ET
Kohl's: Super Saturday: Just in Time for Spring Kohl's: Super Saturday: Just in Time for Spring
Network: NBC
Show: Law & Order: Special Victims Unit
Primetime Airing: Mar. 16, 9:15 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Samsung Mobile: Champagne Calls Samsung Mobile: Champagne Calls
Online Views: 3,527,331
Social Actions: 56,837
SpotShare: 2.56%
Apple iPhone: Timer: Cookie Monster Apple iPhone: Timer: Cookie Monster
Online Views: 271,075
Social Actions: 25,448
SpotShare: 0.82%
M&M's: Candyman M&M's: Candyman
Online Views: 2,212,283
Social Actions: 4,928
SpotShare: 0.70%
Samsung Mobile: Canoe Samsung Mobile: Canoe
Online Views: 294,244
Social Actions: 18,459
SpotShare: 0.62%
Mountain Dew: Puppymonkeybaby Mountain Dew: Puppymonkeybaby
Online Views: 536,669
Social Actions: 14,518
SpotShare: 0.57%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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