SIRIUS SATELLITE HEADS OUT TO SEA

Inks Deal to Have Radio Service in Powerboats

By Published on .

CHICAGO (AdAge.com) -- Sirius Satellite Radio is taking the plunge to go off-road through a partnership with powerboat manufacturer Thunderbird Products.

The deal, which makes Sirius the first satellite radio company to take to the water, means that all of Thunderbird's Formula powerboats will have Sirius-ready Kenwood radios as standard equipment. Boaters will be able to tune in Sirius' 100 digital-quality channels from several hundred miles off the cost of the continental U.S.

Sirius is also

Related Stories:
SIRIUS RADIO SIGNS RACE CAR DEAL
Will Sponsor Two Nascar Events
SIRIUS RADIO ROLLOUT AHEAD OF SCHEDULE
Radio Service Reports Widening Losses Following Launch Delays
becoming a joint sponsor -- with hardware partner Kenwood -- of Formula powerboats' 2002 racing season.

Sirius, which launched in select markets in February and plans to be available nationally by July 1, charges $12.95 per month month for its limited-commercial and commercial-free broadcasts.

Sirius and rival XM Satellite Radio Holdings expect the bulk of subscribers to come from vehicle-installed radios and until now have focused primarily on establishing automaker partnerships.

Sirius' exclusive auto partners are BMW of North America, DaimlerChrysler and Ford Motor Co.; XM has a deal with General Motors Corp. The two companies have shared partnerships with Nissan North America, Volkswagen of America and its Audi of America unit, as well as Porsche Cars North America.

In this article:
Most Popular