Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, one man's bragging rights extend from switching to Geico to his not-so-ordinary sand castle; Olay helps skin glow with Luminous Light Hydrating Lotion; Carrabba's fires up the grill for its latest Italian offering; and a young football player replenishes with Gatorade while focused on achieving the impossible.
Finally, Skechers' Bobs footwear is partnering with Best Friends Animal Society to save animal lives through donations to America's shelters.