Slightly Icky Stride Gum Spot Succeeds in Being 'Mad Intense'

Plus, Five of the Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, gear from Samsung Mobile helps athletes work out smarter, not harder; a rogue space helmet causes an out-of-this-world disco dance party in PlayStation's spot for Headlander, an Adult Swim game; a grandmother plays superhero for her grandchildren thanks to the personalized care she received from health insurer Humana; and the Home Sale at Macy's offers discounts on luggage, bedding and cookware.

Finally, Stride Gum's flavor is born of the apparently mother-child relationship between lemon and raspberry.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Samsung Mobile: Move With Galaxy Samsung Mobile: Move With Galaxy
Network: NBC
Show: America's Got Talent
Primetime Airing: Jul. 26, 9:06 pm ET
Stride Gum: Hey! Momma's Home Stride Gum: Hey! Momma's Home
Network: VH1
Show: Love & Hip Hop: Atlanta
Primetime Airing: Jul. 26, 8:46 pm ET
PlayStation: Headlander: Space Dance PlayStation: Headlander: Space Dance
Network: Cartoon Network
Show: Robot Chicken
Airing Date: Jul. 26, 12:12 am ET
Humana: Great Things Are Ahead of You: Carnival Humana: Great Things Are Ahead of You: Carnival
Network: WGN America
Show: How I Met Your Mother
Primetime Airing: Jul. 26, 10:51 pm ET
Macy's: Home Sale: Luggage, Bedding & Cookware Macy's: Home Sale: Luggage, Bedding & Cookware
Network: CBS
Show: NCIS
Primetime Airing: Jul. 26, 8:44 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Hillary for America: Role Models Hillary for America: Hillary for America TV Spot, 'Role Models'
Online Views: 107,353
Social Actions: 36,317
SpotShare: 4.37%
GEICO: Life's a Beach: More More More GEICO: GEICO TV Spot, 'Life's a Beach: More More More'
Online Views: 1,053,493
Social Actions: 3,346
SpotShare: 3.46%
Hefty: Hefty/Wimpy Hefty: Hefty Ultra Strong TV Spot, 'Hefty/Wimpy' Feat. John Cena, Rob Schneider
Online Views: 24,401
Social Actions: 21,033
SpotShare: 2.42%
Target: Cat & Jack Unscripted Target: Target Cat & Jack TV Spot, 'Unscripted' Song by Skylar Stecker
Online Views: 455,112
Social Actions: 2,455
SpotShare: 1.61%
Subway: Better Sandwich Subway: Subway Chicken Caesar Melt TV Spot, 'Better Sandwich'
Online Views: 2,573
Social Actions: 11,842
SpotShare: 1.33%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Missed the previous installment of Hot Spots? Click here.

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