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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, gear from Samsung Mobile helps athletes work out smarter, not harder; a rogue space helmet causes an out-of-this-world disco dance party in PlayStation's spot for Headlander, an Adult Swim game; a grandmother plays superhero for her grandchildren thanks to the personalized care she received from health insurer Humana; and the Home Sale at Macy's offers discounts on luggage, bedding and cookware.
Finally, Stride Gum's flavor is born of the apparently mother-child relationship between lemon and raspberry.