Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Blizzard Entertainment promotes its video game "Overwatch"; Elex advertises its mobile game "Clash of Kings"; Match.com takes its app to the streets again to attract new users; and Outback Steakhouse recruits "true blue" Australian chef Adrian Richardson to talk up its new center-cut sirloins.
Finally, Smart Cars boasts that its fortwo models make u-turns faster than any politician, as a pair of cars circle in front of the Capitol Building.