Smell Like You Sweat Money With Downy; See TV's Latest Ads
Plus, the Five Most Engaging Spots Right Now
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Kirstie Alley is the fairy godmother of weight loss in Jenny Craig's latest ad featuring the actress, who returned to the brand last year, while banner ads come to life in TaxSlayer's new spot. And a Downy Unstoppables ad, which sounds like it's voiced by the narrator of VH1's "The Fabulous Life Of," asks "how do you want to smell?" Perhaps like you sweat money, or like champagne tastes?