Sonic Drive-In Just Made Up a Holiday: National Ice Cream Cone Day

Watch the Newest Spots on TV; Plus, the Five Most Engaging Commercials Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, the NFL sure would like you to forget about its current troubles; toward that end, it's airing a spot for the NFL Shop that celebrates an extended family that has mixed allegiances and thus NFL gear from five different teams. And Sonic Drive-In has some exciting news: Sept. 22 is National Ice Cream Cone Day! (Because Sonic says so!)

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Microsoft Studios: Leave Your Limits Microsoft Studios: Leave Your Limits
Network: ESPN
Show: SportsCenter
Airing Date: Sep. 18, 8:30 pm ET
Sonic Drive-In: National Ice Cream Day: Parade Sonic Drive-In: National Ice Cream Day: Parade
Network: MTV
Show: Snack-Off
Primetime Airing: Sep. 18, 10:41 pm ET
NFL Shop: Vikings, Bengals, Eagles, Steelers, Cowboys Family NFL Shop: Vikings, Bengals, Eagles, Steelers, Cowboys Family
Network: CBS
Show: NFL Football
Primetime Airing: Sep. 18, 9:53 pm ET
Auburn University: Commencement Auburn University: Commencement
Network: ESPN
Show: College Football
Primetime Airing: Sep. 18, 9:18 pm ET
Atlantis: Fall Special Atlantis: Fall Special
Network: Cooking Channel
Show: Spice Goddess
Airing Date: Sep. 18, 9:37 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Samsung Mobile: Then And Now Samsung Mobile: Then And Now
Online Views: 12,653,932
Social Actions: 52,801
SpotShare: 9.35%
Samsung Electronics: What You Really Need Samsung Electronics: What You Really Need
Online Views: 13,050,564
Social Actions: 6,644
SpotShare: 5.80%
Supercell: Magic Supercell: Magic
Online Views: 4,170,417
Social Actions: 28,472
SpotShare: 3.97%
Supercell: Preparation Supercell: Preparation
Online Views: 3,619,466
Social Actions: 27,483
SpotShare: 3.67%
Kmart: Merry Birthday Kmart: Merry Birthday
Online Views: 3,383,793
Social Actions: 22,246
SpotShare: 3.16%

As always, you can find out more about the making of the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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