Sports Illustrated has published 24 newsstand covers plus another for subscribers for its issue celebrating the champion U.S. Women's World Cup team, far more than it has for any team or event before.
The brand has previously printed multiple covers primarily for regional appeal, distributing versions of college and pro season previews around the country, for example, with locally appropriate teams or players. But it hasn't done more than six regional covers for a single issue, according to a spokesman. And the new issue's various covers will be distributed randomly around the country.
"The USWNT has plenty of recognizable, even famous names, but we couldn't think of a group so thoroughly identified with a team as this one," Managing Editor Chris Stone said in an email. "We could go two ways: a team shot, which seemed a little conventional here or something different and fresh: honoring not just one or two players, but all 23 of them with their own cover. Each player and Coach Ellis deserves her own cover, that's what we settled on."
The 25th cover is a team-focused version for subscribers. You can see all the covers here.