'MILLIONAIRE' PRODUCER PLANS NO-COMMERCIAL SHOW
Seeks Network Deal For Program Showcasing New Products
Pepsi and Visa
Two "marketing" partners, PespiCo's Pepsi-Cola and Visa USA, have also inked deals for the show, according to advertising executives.
Instead of traditional ads, each hour-long episode will work advertisers' products or services into variety/news segments, both live and taped.
The title of the show will change, according to one executive.
Diplomatic, the TV production company run by Michael Davies, who was the creator of Who Wants to Be a Millionaire, is producing the effort, which is scheduled to run next summer.
Neither WB nor Diplomatic executives would comment.