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Watch Last Night's New TV Spots From Dos Equis, Booking.com, Sharpie and More
Percival Barley, Self-Proclaimed Party Expert, Supports the Most Interesting Man in the World's Push for Dos de Mayo
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Dos Equis continues its push to start celebrating Cinco de Mayo on Friday (Creativity made an earlier spot in this campaign an Editor's Pick), Macy's kicks off its Mother's Day Sale (May 11 this year, unless Dos Equis moves it), Booking.com endorses the idea of taking solo vacations, and Sharpie serves up a bunch of its "50 Ways to Get a Prom Date."