Sprint's old time rock 'n' roll

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It's official-the Rolling Stones are the Super Bowl halftime show's headline act Feb. 5 at Detroit's Ford Field. And while the Stones are certainly a hot tour ticket-their current "A Bigger Bang" go 'round is commanding as much as $450 a head-we were pretty convinced with Sprint sponsoring the show that it would be more youth-oriented than last year's Ameriquest-sponsored Paul McCartney performance. But alas, the geezer jokes will live on.

Of course, the Stones are no strangers to the National Football League, what with having performed during the September opener and participating in Monday Night Football campaigns. The Watercooler finds it intriguing that Sprint-rival Ameriquest, which sponsored last year's show but bowed out of its option for a second year, recently inked a high-profile deal to sponsor the Stones' U.S. concert tour and has used the band in some of its national advertising from DDB, Los Angeles.

Of course, the Stones also probably hope the Super Bowl boosts the dismal sales of its new album "A Bigger Bang," which has sold fewer than 300,000 copies since its September release. Don't feel too bad for them, though: On tour the band will sell eight times that many tickets [per concert] at prices almost 10 times greater than the album's cost.

And to think, we get to see them for free Feb. 5.

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