Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Gillette razors are gentle on the roughed-up faces of Olympians like soccer player Neymar, swimmer Ning Zetao and decathlete Ashton Eaton; Italian explorer Marco Polo makes his aquatic debut in a Geico spot; schoolchildren strut their stuff in new threads from JCPenney; and a woman flawlessly backs into a tight parking space with the help of her Ford Fusion's Enhanced Active Park Assist feature.
Finally, not even the undead can tear up a sturdy Five Star brand backpack.