NEW YORK (AdAge.com) -- Starcom MediaVest was named Media Agency Network of the Year at the inaugural Festival of Media Awards in Valencia, Spain. Digitas USA picked up the Agency Office of the Year prize while Microsoft was named Media Owner of the Year.
The People's Award, a unique prize voted for by both the global advertising community and the delegates at the Festival of Media, went to MediaCom India for its work on the India Shaves campaign for the Gillette Mach3 launch.
Sponsored by the Wall Street Journal Europe and hosted by Cream, the People's Award allowed planners and strategists to select their favorite work from all the shortlisted campaigns before the festival delegates voted for the winner from the top five. Runners-up for the People's Award were Enjoy Habbo with Calippo, Calippo, Mindshare, Spain; It's Time to Think about Waste of Drinking Water, MediaCom, Germany, Seven One, Agentur05; Pedigree Adoption Drive, Pedigree, MediaCom, Germany; Sears Back to School 2008, Sears, Media Contacts, USA.
More 2009 Festival of Media Coverage:
Microsoft, MTV, The Week, BBC Win Media Awards in Valencia
Agencies Mindshare, Goodby Add Multiple Campaign Wins
P&G, Coke Say Now's the Time to Get Closer to Media Agencies
Both Marketers to Continue Spending During Recession
Media Agencies Still Figuring Out Multiplatform Buys, Social Media
But Top Managers Say Progress Is Being Made on Both Fronts
Havas CEO Sees At Least Two More Years of Grey Skies
Fernando Rodes Vila Calls for Focus on Green Initiatives in Meantime
Unilever Wins Two Awards for Axe, Dove Media Campaigns
OMD, MediaCom Also Big Agency-Side Winners at Festival of Media
The Festival of Media Awards jury of senior advertisers, media agency bosses and communications experts also singled out nine other campaigns for special recognition, work that deserved to be celebrated but had not won any of the campaign categories, which were announced on Sunday and Monday.
The Effectiveness Award, sponsored by Cream, went to OMD UK for Do Us a Flavour; Starcom India for How Rural India Grew to Love Tide and Head & Shoulders; and Starcom MediaVest Group UK for Cadbury Creme Egg Goo.