Starcom USA Names Four to Top Positions

New Structure Aims to Improve Consumer Insights

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CHICAGO (AdAge.com) -- Starcom USA has revamped its leadership, appointing four new agency presidents: Steven Fueling as president-chief consumer officer; Chris Boothe as president-chief activation officer; Andrew Swinand as president-chief client officer; and Kathy Ring as president-Los Angeles chief operating officer.
Starcom CEO John Muszynski said the company's structure has to adapt to the changing realities of the marketing world.
Starcom CEO John Muszynski said the company's structure has to adapt to the changing realities of the marketing world.

Focus energies
"We need to focus all our intellectual energies and resources on ways to better captivate consumer attention, and our company structure needed to adapt to achieve that goal," John Muszynski, CEO of the Chicago-based media agency, said of the new appointments in a statement. "My new management team will be focused on delivering mission-critical functions with increased agency-wide responsibilities."

As chief consumer officer, former chief marketing officer Mr. Fueling's responsibilities will include finding insights into consumer behavior and applying them to strategy.

'Activation team'
Mr. Boothe -- a former group client leader who works on the agency's Miller Brewing Co. account -- will head a newly formed "activation team" charged with making spending decisions based on Mr. Fueling's findings.

As chief client officer, Mr. Swinand will manage client relationships and develop measurements that show the clients how the investment decisions made by Mr. Boothe's team are working out.

Ms. Ring will lead the Los Angeles office and work primarily with Walt Disney Co. clients.
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