Steve Smith Gets an Assist From Alexa in Amazon Echo's New Spot

Plus, the Five Most Digitally Engaging Spots on TV Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Verizon recruits Ricky Gervais to read the fine print; CDW helps get the band back together, despite creative differences; and Audi promotes its new A4.

Miller Lite's latest ad puts the spotlight on its Milwaukee "celebrities," showing the brewer's shift from a comic approach to an emphasis on origin and heritage.

Finally, Amazon's latest campaign for its Echo features two retired basketball players, with Steve Smith getting an assist from Alexa but no love from Grant Hill.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Audi: Pilotless Audi: Pilotless
Network: CBS
Show: 2016 NCAA Basketball Tournament
Primetime Airing: Mar. 18, 8:41 pm ET
Verizon: A Better Network as Explained by Ricky Gervais, Part Two Verizon: A Better Network as Explained by Ricky Gervais, Part Two
Network: ABC
Show: NBA Basketball
Primetime Airing: Mar. 19, 8:34 pm ET
Amazon Echo: Seven Steps: Grant Hill, Steve Smith Amazon Echo: Seven Steps: Grant Hill, Steve Smith
Network: CBS
Show: 2016 NCAA Basketball Tournament
Primetime Airing: Mar. 18, 10:36 pm ET
CDW: Orchestration by CDW: Dysfunction by Aging Rock Stars CDW: Orchestration by CDW: Dysfunction by Aging Rock Stars
Network: TNT
Show: 2016 NCAA Basketball Tournament
Primetime Airing: Mar. 20, 10:58 pm ET
Miller Lite: Sign Miller Lite: Sign
Network: TBS
Show: 2016 NCAA Basketball Tournament
Primetime Airing: Mar. 19, 8:33 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Apple iPhone: Timer: Cookie Monster Apple iPhone: Timer: Cookie Monster
Online Views: 3,704,631
Social Actions: 151,032
SpotShare: 5.93%
Samsung Mobile: Champagne Calls Samsung Mobile: Champagne Calls
Online Views: 3,537,677
Social Actions: 26,852
SpotShare: 1.89%
GEICO: Tree GEICO: Tree
Online Views: 2,551,105
Social Actions: 4,737
SpotShare: 0.89%
M&M's: Candyman M&M's: Candyman
Online Views: 2,285,872
Social Actions: 4,015
SpotShare: 0.80%
Mountain Dew: Puppymonkeybaby Mountain Dew: Puppymonkeybaby
Online Views: 518,267
Social Actions: 16,942
SpotShare: 0.71%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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