See the Spot

Subway Scores Last Month's Most-Remembered New Commercial

But Hallmark's Ad Starring a Soldier is the Most-Liked

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Another Subway spot starring office workers whose voices reveal the kids inside proved to be last month's most-remembered new TV commercial, according to Nielsen. This time there's drama over a Subway Steak Melt.

The month's best-liked new commercial, however, shows a deployed soldier sharing the holidays with his family back home by flipping through a Hallmark Recordable Storybook, Nielsen found.

Both spots can be considered successes: They each appear on both Nielsen's most-remembered and most-liked top 10 lists.

Nielsen Top 10 Most Liked New Ads, Nov. 1-30, 2011
Brand Ad Description Likeability Index
1 Hallmark Recordable Storybook -- Deployed soldier shares holidays with family when he flips through recorded storybook (:30) 170
2 Microsoft Office and Windows 7 -- Man looks at phone for grocery list, which keeps getting updated by kids from computer at home (:30) 148
3 Wal-Mart Big sister takes care of little sister while mom is deployed until she comes back and surprises them (:30) 140
4 Ferrero Rocher People eat chocolates at party; close ups of spherical wafers being wrapped in chocolate and hazelnuts (:30) 138
5 AT&T Man gets caught surreptitiously checking sports scores on his mobile phone while on an intimate date (:30) 129
6 Toys R Us 2 Day Sale -- Door buster deals and buy one get one free on top brands (:30) 127
7 Kay Jewelers Open Hearts by Jane Seymour -- Man gives a women a necklace at his graduation (:30) 125
8 DirecTV Man pauses action movie from one room and continues where he left off from another room (:30) 122
9 Subway Steak Melt -- Man with kid's voice gives sandwich to a different woman (:15) 120
10 Xbox Kinect -- A video game sensor turns movement into magic and influences art, medicine, and technology (:30) 119

Nielsen Top 10 Most Remembered New Ads, Nov. 1-30, 2011
Brand Ad Description Recall Index
1 Subway Steak Melt -- Man with kid's voice gives sandwich to a different woman (:15) 255
2 Target 2 Day Sale -- Woman in red jumpsuit enthusiastically looks through a circular and screams "It's here!" (:15) 219
3 Toys R Us After Thanksgiving Sale -- Over 150 door busters offered, including bonus door busters (:15) 203
4 Wal-Mart Christmas Price Guarantee -- Woman tells employee "you rule" when she is reminded of price guarantee (:30) 188
5 Hallmark Recordable Storybook -- Deployed soldier shares holidays with family when he flips through recorded storybook (:30) 176
6 DirecTV Man pauses action movie from one room and continues where he left off from another room (:30) 167
7 Home Goods, Marshalls, TJ Maxx Carolers sing to mall shoppers that they should leave and pay less for the same gifts elsewhere (:30) 166
8 Aleve Arthritis Relief -- Santa is suffering from back aches so someone leaves pain reliever instead of cookies (:30) 165
9 Walt Disney Disney Parks -- Families gather together and memories are made at a theme park (:30) 164
10 Jared GPS device takes control of car and directs man to a jewelry store (:30) 163

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